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Client

Wright Medical Technology

Objective

Create awareness in Tennis industry about a new hip replacement procedure that could help thousands of players have a better quality of life.

Strategy

Target tennis professionals and facilities by using a prominent tennis star Jimmy Connors who has had this procedure be their spokesman and tell his story. His testimonial combined with a three-piece kit that included an autographed cap, Wright's brochure packed into a branded bag to celebrate "Jimmy's New Hip".

Result

In first 12 months, 10,000 kits were distributed and Wright has experienced a three-to five-percent response while being instrumental in educating thousands of prospective joint replacement recipients about the options that are available to them. Sounds like a win to us.

Wright medical tech
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