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Client

HMS Host (Turnpike travelplaza mgmt)

Objective

Increase traffic and loyalty from commercial and chartered bus drivers.

Strategy

Designed a memorable spokesperson, campaign that included a loyalty pass w/location booklet in conjunction with direct-mail, display ads and an array of other marketing.

Result

HMS Travel plaza's database of drivers went from 900 to a whopping 12,000! And as a bonus, the campaign won a Pyramid Award.

Hms host
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