Change the perception and attract new and existing clients who thought they already knew everything about CIMCO's products and services.
Physically change the look and feel of the tradeshow booth and experience. Zebra imagined the theme "How the West was Chilled", tied in with a preshow mailer to key accounts and western give aways as well as a western cocktail party where clients could mix and mingle.
Sixty-three percent of clients came to the booth for their free gift, and 90 percent of the cocktail party attendees wore blinking necklaces at the event - proving this was how the west is chilled. How cool.